understand the specific needs and aspirations of the client and how
they align to their educational vision and mission
 
lead collaborative and creative visualizations of the educational product
with the production team and client
 
allocate and target resources to produce a quality educational product 
 

participate in continuous formative feedback with client to meet the
goal of on-time delivery of an effective product  
 
evaluate product against the goal of meeting current and future
needs of clients